Marketing Practices of Telecom Companies

Abstract

This study determined and compared the marketing practices of the two telecommunication companies in the province of Pangasinan. It described the profile of the company in terms of years of operation, services offered and average number of subscribers. Likewise, the marketing practices of Telco A and Telco B in terms of product, price, place and promotion (marketing mix) were also determined. The study also aimed to find out if the two companies are comparable. The descriptive method of research was used in this study with questionnaires and interviews as data gathering tools. The respondents of the study are the marketing officers and employers of the store outlets of the two telecommunication companies. The services offered by both Telco’s are comparable with each other, thus they have almost the same marketing strategies. The two TELCO’S used marketing mix which includes Product, Price, Place, and Promotion extensively. The two TELCO’S acquired large number of subscribers, thus the competition between the two companies is very active.