Abstract
The economic viability and sensory acceptability of chewy Malunggay (Moringa Oleifera) candies were examined in this study. Four main topics were addressed in the study: the best Malunggay ratio for desired sensory qualities; customer perceptions of the sensory attributes (taste, texture, color, scent, and appearance); the outcomes of microbiological analysis; and the return on investment (ROE). Using a nine-point Hedonic scale, thirty students from Pangasinan State University-two majoring in home economics for their Bachelor of Technology and Livelihood Education and food service management for their Bachelor of TechVoc Teacher Education-participated in a sensory evaluation. Respondents were used as random factors and Malunggay powder doses as fixed factors in a randomized full block design. SPSS and GLM-ANOVA were used for data analysis. The results showed that sensory qualities were typically improved by raising Malunggay levels, with Treatment 3 (the highest concentration of Malunggay) continuously receiving the highest overall acceptance scores. There were notable variations in appearance, texture, color, scent, and taste between treatments. A high aerobic plate count requires additional research into production hygiene and possible contamination sources, even though the confectionery passed the mold/yeast and coliform tests. Strong profitability potential was suggested by the financial analysis's significant ROE of 47.19%. According to the study's findings, chewy candy can successfully contain malunggay, and Treatment 3 provides the best balance between profitability and sensory appeal. It is advised to carry out shelf-life studies, address the high aerobic plate count by better sanitation procedures and process optimization, and ascertain the exact Malunggay ratio. The commercialization of this nutrient-dense and perhaps lucrative food has a solid basis thanks to this research. To determine consumer demand and improve the product for broader appeal, more market research and a test launch are advised.

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Copyright (c) 2025 Japhet Reubin D. Abaoag, Julia Angelyn C. Altezo, Samantha Lizeth S. Cancino, Krysel Jane Dela Cruz, Kathrina R. Lucero, Mathew Jake D. Soriano, Rosalinda G. Cochico, Amelita M. De Vera, Rexian Noah V. Zareno, Lai N. Uson, Maria Virginia A. Fontanos, Arlene A. De Guzman, Mary Ann C. Soriano, Beverly R. Domingo, Vanessa T. Salazar